Subcontracting your SEO and Web Development

Web development for the SEO (search engine optimization) expert includes using copywriters to generate SEO articles. Writers are tasked with generating copy based on lists of keywords. The challenge for the SEO expert is to find a writer that is capable of generating informative, interesting and at times entertaining copy that also meets the requirements of needed for SEO web development.

SEO experts use web copy to generate page ranks from search engine spiders that tabulate searchable terms and assign rank based on algorithms that remain a closely guarded secret. The use of copywriters by SEO experts in web development is the difference between a tastefully decorated and attractive storefront versus one with a single door facing a back parking lot.

Web development requires the designer to take into account the many facets that make up a web site and the best ways to generate traffic. Traffic generation is the SEO expert’s area. While the use of an SEO expert may not jump a site from a 100 visitors a month to a 1,000,000, it can and does improve the opportunities for search engine visitors to find the site. That increases click-through and traffic.

Subcontracting the copy writing to professional or freelance writers is one of the tools of the SEO expert. The generation of copy can be at time-consuming task requiring dozens of pages of copy to be generated in very specific formula that neither plagiarizes nor appears to be anything less than professional. Since this is a tool and a style, it’s important for the web development team or lead to know what to look for in good web copy.

The following is a list of ideas that will help the SEO expert and web development team narrow their requests to the copywriters. When everyone is on the same page, the work will be better for it.

When it comes to form and style, web copy needs to be sharp and focused. Long paragraphs with few breaks are tedious on the eyes. Spacing, short sentences and bulleted lists can bring the points home in a crisp format that the average web reader can scan and absorb in a glance.

Bulleted Items Should Be:

o Short, to the point.

o Informative.

o Descriptive.

o Inviting.

Bold Headlines let people know when a new bullet is being talked about or that a new idea is being offered. Bold lettering or italics are strong visual clues to alert the reader about specific issues, points or names. The reader wants this information. They want it boxed up and delivered in a quick, easy to digest format. The copywriter needs to be able to present their articles in this format and still make the SEO expert’s list of terms appear in their copy.

While web copy can be used for marketing, SEO expert articles are not generated for marketing purposes. The articles help the site achieve a page rank. They inform visitors. They build consumer confidence. They might even entertain. They shouldn’t be layered with heavy-duty terminology discussing the articulation of the message to be disseminated by the visitor with a handy thesaurus or a Master’s Degree.

Web copy is not written for stupid people either.

It’s written for the person on the go. It’s written for the mom who needs to find a recipe or a quick diagram on how to change a tire. It’s written for the Dad looking for blue prints to build a tree house or a source for a special drill bit. It’s written for the student who needs to get the research paper done tonight. It’s written for the shopper who needs to compare products and has no idea what one is.

It’s written for everyday people. Those are the audience the SEO expert is targeting with their web copy and supporting materials. They are using the copywriter-generated articles to achieve a page rank that brings these everyday visitors into the site that matches their search terms.

SEO expert web development generates page ranks. SEO expert web development brings the visitors who want to be there a way to find it quickly and efficiently. In the end, everyone involved when the job is well done shares the reward.

Copyright 2006 Mark Nenadic

The Difference Between Web Design and Web Development

When you think about the difference between web design and web development you can compare it to the difference between architecture and construction. One deals with the appearance inclusive of the layout, colors, interaction between links etc related to a website or application while the other deals with the implementation or the “how” part of the process. This includes method of implementation and programming of the website or software.

When designing a website the designer must be very imaginative and creative. In addition it is necessary that the designer contact the client and fully understand what is required; the priorities and requirements. This will enable the designer to create a suitable design for the requirements. Colors also needs to be taken into careful consideration and also the appearance as it relates to the client’s marketing needs and wishes they may have..

Consider web designing for the Coca Cola Company as an example. The designer would need to consider the color and as we all know the most dominant color of Coca Cola is red. So it would not be wise for the designer to hint at the company to put another color as the more dominant one when designing their web site. Also the company’s lively and young image suggests a design that will closely match a youthful and vibrant look. This can be accomplished by adding videos, texts that has stars coming out from them and any additional graphic that will create a spark in a younger crowd.

Web development on the other hand involves implementing the design from the website design model.

The developers may need to perform a feasibility study with the designers in the initial phases of the website development. Sometimes the expectation of the designers is very high and often exceeds the limits of the technology available to the developers. Thus the developers may need to find the best way they can develop the website without interfering too much with the look and feel of the product.

As with our Coca Cola example; once the company accepts the design presented to them the designers will then present the model to the developers. The developers in turn will analyze the model and decide what is possible and what needs to be reconsidered or altered. Then an actual technical solution that best suits the design will be implemented. It is not necessary that the developers know why certain colors are preferred; they just need to follow the design specifications. However, the developer may call a meeting with the company and the designers to inform them about anything that is beyond the scope of their technology and decide on a more suitable way of developing their website.

To ensure quality work which is expected by all clients it is essential for web designers and web developers to work together. It is important to note though that both of them have different parts to play in the overall development of the website; one is focused on the appearance and the other on the foundation just like architect with its constructors.

How to Choose a Reliable Web Development Company

Once you decide that your company requires an Online presence, you begin searching for a web development company that can work on the construction of your website. Searching for a good and qualified web development company is quite a tough task as it is extremely important that your web designing firm be trained, skilled and most importantly must understand the need of your business.

To begin with your search for a good web site development firm, you can take the help of the search engines. Search for web development companies that are expert in their work and most importantly have a great clientèle. The worth of a good company can only be judged by the clientèle they support. If a firm has big corporates in their client lists, that have impressive Online projects too, you know that the company is professional and skilled in their field too.

If you do not really rely on the companies that appear in the search results, or are unable to find a suitable company to design your website, the next best option is to ask friends. When in doubt about something, word of mouth suggestions always make it easier to decide. Float the message in your circle that you are looking for a good website development company. Your friends will automatically come up with suggestions and recommendations making your job simpler.

Once you have found your web development firm, the first thing you need to discuss with them is their rates. A professional web development company [http://www.epurplemedia.co.uk/web-designing-development.html] will not hesitate to place their quotation in front of you before they begin discussing the project with you. Do a good survey of the market rates, ask a few people who have got their websites constructed about the rates and services that they received, before to hand over your website project to them.

Your website is your virtual business place. Hence it should have features and facilities that you desire it to contain. Before discussing your website project with the designing company, sit with your team and chalk out a frame work of how you wish to have your website. What are the features that you require and the pages that you need to include.

In order to create an excellent website, it is important that your web development company understands your project requirement. It is only then, that they will be able to create a website where your thoughts and ideas will rightly be projected in the website design and the applications that are developed in the site.