Subcontracting your SEO and Web Development

Web development for the SEO (search engine optimization) expert includes using copywriters to generate SEO articles. Writers are tasked with generating copy based on lists of keywords. The challenge for the SEO expert is to find a writer that is capable of generating informative, interesting and at times entertaining copy that also meets the requirements of needed for SEO web development.

SEO experts use web copy to generate page ranks from search engine spiders that tabulate searchable terms and assign rank based on algorithms that remain a closely guarded secret. The use of copywriters by SEO experts in web development is the difference between a tastefully decorated and attractive storefront versus one with a single door facing a back parking lot.

Web development requires the designer to take into account the many facets that make up a web site and the best ways to generate traffic. Traffic generation is the SEO expert’s area. While the use of an SEO expert may not jump a site from a 100 visitors a month to a 1,000,000, it can and does improve the opportunities for search engine visitors to find the site. That increases click-through and traffic.

Subcontracting the copy writing to professional or freelance writers is one of the tools of the SEO expert. The generation of copy can be at time-consuming task requiring dozens of pages of copy to be generated in very specific formula that neither plagiarizes nor appears to be anything less than professional. Since this is a tool and a style, it’s important for the web development team or lead to know what to look for in good web copy.

The following is a list of ideas that will help the SEO expert and web development team narrow their requests to the copywriters. When everyone is on the same page, the work will be better for it.

When it comes to form and style, web copy needs to be sharp and focused. Long paragraphs with few breaks are tedious on the eyes. Spacing, short sentences and bulleted lists can bring the points home in a crisp format that the average web reader can scan and absorb in a glance.

Bulleted Items Should Be:

o Short, to the point.

o Informative.

o Descriptive.

o Inviting.

Bold Headlines let people know when a new bullet is being talked about or that a new idea is being offered. Bold lettering or italics are strong visual clues to alert the reader about specific issues, points or names. The reader wants this information. They want it boxed up and delivered in a quick, easy to digest format. The copywriter needs to be able to present their articles in this format and still make the SEO expert’s list of terms appear in their copy.

While web copy can be used for marketing, SEO expert articles are not generated for marketing purposes. The articles help the site achieve a page rank. They inform visitors. They build consumer confidence. They might even entertain. They shouldn’t be layered with heavy-duty terminology discussing the articulation of the message to be disseminated by the visitor with a handy thesaurus or a Master’s Degree.

Web copy is not written for stupid people either.

It’s written for the person on the go. It’s written for the mom who needs to find a recipe or a quick diagram on how to change a tire. It’s written for the Dad looking for blue prints to build a tree house or a source for a special drill bit. It’s written for the student who needs to get the research paper done tonight. It’s written for the shopper who needs to compare products and has no idea what one is.

It’s written for everyday people. Those are the audience the SEO expert is targeting with their web copy and supporting materials. They are using the copywriter-generated articles to achieve a page rank that brings these everyday visitors into the site that matches their search terms.

SEO expert web development generates page ranks. SEO expert web development brings the visitors who want to be there a way to find it quickly and efficiently. In the end, everyone involved when the job is well done shares the reward.

Copyright 2006 Mark Nenadic

PHP Web Development Tools – Use Them to Excel in Website Development

PHP Development Tools are almost freely available on the world wide and this makes the businesses play big in the online and Internet marketing industry today. With next generation PHP tools, a website development company has enormous power in its ambit to render innovative functionalities for use by clients across the globe.

Many of the PHP development tools are present online and more are added to the inventory every day. These tools are easy to use and add innovative methodologies to the business models in order to smoothen the processes for streamlined use. The best part o these tools are that even a person with little knowledge of website development or designing can partake their practical implementations without any hinge. The general prerequisites for the PHP tools to be the performing tools is that they should be reliable and foolproof, add weight to the ongoing processes and models in an organization, have cross platform support and above all affordable, without laying any overhead costs on the companies.

PHP Development Tools – The Indispensability Factor
With plenty of cutting-edge technology tools blooming round the corner, the IT and web based companies have all to choose from the wide range. The prominent tools employed in PHP development are:

o Debugging Tools -PHP development tools should send virtual prompts on your desktops, in case there is syntax problem. In case any logical error erupts, there are many online tools, which can be downloaded on the system. The best part is that the tool should be handy enough to leave the debug code in programs and the programmer can set the command to on and off. There is only one limitation to the debugging tools and that is the web developer cannot stop and see the wrong variables and then move forward. Yes! This is real tough thing to handle. Well! This can be overcome in later stage.

o Server Synchronized FTP Program – The latest genres of PHP development tools have the features to upload the program codes to the server and can download them for enhancements. In this manner, the web developers get intelligent tools that can fulfill their requirements.

o Code Search Tools: When you search for specific module or uses of a specific variable, these tools comes handy to have a utility that can search within all your code to find a term.

o Version Control Tools – The tools such as CS-RCS, Subversion etc. simply allow the versions of the program to remain coherent with the web development requirements. Much above, the tools can be downloaded free from the website and seamlessly incorporated for further use.

o PHP Friendly Virtual Server – In order to run the tools to your benefits, it necessary for the web hosting and web development companies to take into account the type of server they would use for it. Many of hosting companies show a hyperbolic standpoint of their services, but in actuality, they are the least ones to offer online or offline support for any requirements. Go for the PHP friendly virtual servers that have the capability of providing MySQL standard facilities.

These and many more, make the PHP Development Tools the obvious choice for majority of web development companies. There is lot of information and help, tips and tricks available on internet these days that you can use and excel.

How to Choose a Reliable Web Development Company

Once you decide that your company requires an Online presence, you begin searching for a web development company that can work on the construction of your website. Searching for a good and qualified web development company is quite a tough task as it is extremely important that your web designing firm be trained, skilled and most importantly must understand the need of your business.

To begin with your search for a good web site development firm, you can take the help of the search engines. Search for web development companies that are expert in their work and most importantly have a great clientèle. The worth of a good company can only be judged by the clientèle they support. If a firm has big corporates in their client lists, that have impressive Online projects too, you know that the company is professional and skilled in their field too.

If you do not really rely on the companies that appear in the search results, or are unable to find a suitable company to design your website, the next best option is to ask friends. When in doubt about something, word of mouth suggestions always make it easier to decide. Float the message in your circle that you are looking for a good website development company. Your friends will automatically come up with suggestions and recommendations making your job simpler.

Once you have found your web development firm, the first thing you need to discuss with them is their rates. A professional web development company [http://www.epurplemedia.co.uk/web-designing-development.html] will not hesitate to place their quotation in front of you before they begin discussing the project with you. Do a good survey of the market rates, ask a few people who have got their websites constructed about the rates and services that they received, before to hand over your website project to them.

Your website is your virtual business place. Hence it should have features and facilities that you desire it to contain. Before discussing your website project with the designing company, sit with your team and chalk out a frame work of how you wish to have your website. What are the features that you require and the pages that you need to include.

In order to create an excellent website, it is important that your web development company understands your project requirement. It is only then, that they will be able to create a website where your thoughts and ideas will rightly be projected in the website design and the applications that are developed in the site.