Subcontracting your SEO and Web Development

Web development for the SEO (search engine optimization) expert includes using copywriters to generate SEO articles. Writers are tasked with generating copy based on lists of keywords. The challenge for the SEO expert is to find a writer that is capable of generating informative, interesting and at times entertaining copy that also meets the requirements of needed for SEO web development.

SEO experts use web copy to generate page ranks from search engine spiders that tabulate searchable terms and assign rank based on algorithms that remain a closely guarded secret. The use of copywriters by SEO experts in web development is the difference between a tastefully decorated and attractive storefront versus one with a single door facing a back parking lot.

Web development requires the designer to take into account the many facets that make up a web site and the best ways to generate traffic. Traffic generation is the SEO expert’s area. While the use of an SEO expert may not jump a site from a 100 visitors a month to a 1,000,000, it can and does improve the opportunities for search engine visitors to find the site. That increases click-through and traffic.

Subcontracting the copy writing to professional or freelance writers is one of the tools of the SEO expert. The generation of copy can be at time-consuming task requiring dozens of pages of copy to be generated in very specific formula that neither plagiarizes nor appears to be anything less than professional. Since this is a tool and a style, it’s important for the web development team or lead to know what to look for in good web copy.

The following is a list of ideas that will help the SEO expert and web development team narrow their requests to the copywriters. When everyone is on the same page, the work will be better for it.

When it comes to form and style, web copy needs to be sharp and focused. Long paragraphs with few breaks are tedious on the eyes. Spacing, short sentences and bulleted lists can bring the points home in a crisp format that the average web reader can scan and absorb in a glance.

Bulleted Items Should Be:

o Short, to the point.

o Informative.

o Descriptive.

o Inviting.

Bold Headlines let people know when a new bullet is being talked about or that a new idea is being offered. Bold lettering or italics are strong visual clues to alert the reader about specific issues, points or names. The reader wants this information. They want it boxed up and delivered in a quick, easy to digest format. The copywriter needs to be able to present their articles in this format and still make the SEO expert’s list of terms appear in their copy.

While web copy can be used for marketing, SEO expert articles are not generated for marketing purposes. The articles help the site achieve a page rank. They inform visitors. They build consumer confidence. They might even entertain. They shouldn’t be layered with heavy-duty terminology discussing the articulation of the message to be disseminated by the visitor with a handy thesaurus or a Master’s Degree.

Web copy is not written for stupid people either.

It’s written for the person on the go. It’s written for the mom who needs to find a recipe or a quick diagram on how to change a tire. It’s written for the Dad looking for blue prints to build a tree house or a source for a special drill bit. It’s written for the student who needs to get the research paper done tonight. It’s written for the shopper who needs to compare products and has no idea what one is.

It’s written for everyday people. Those are the audience the SEO expert is targeting with their web copy and supporting materials. They are using the copywriter-generated articles to achieve a page rank that brings these everyday visitors into the site that matches their search terms.

SEO expert web development generates page ranks. SEO expert web development brings the visitors who want to be there a way to find it quickly and efficiently. In the end, everyone involved when the job is well done shares the reward.

Copyright 2006 Mark Nenadic

Essential Elements to Consider for Web Development

In this digital age, it is imperative for every company to have a business website in order to get valuable clients and customers. It is also important to focus on the design and structure of the website because it can make or break your business. Most of the people today are relying on the internet to find desired information and this is where you can take benefit of making your website professional and usable for the target audience.

Since more people are on the internet today, the best you can do to your business is to make it available on the internet for web users. However, when it comes to developing a business website, every web development company and other web experts say that the website has to be professional and appealing as well as it should provide ease-of-use to its audience so that they can easily find what they look for.

In order to go for professional development, you need assistance from a professional web development company and focus on the following elements so that you can provide better user-experience to your audience.

Navigation

When it comes to professionalism, you must make your site and menus very easy to navigate. You should also focus on making it easy for the visitors to access what they are interested in. It is to keep in mind by the developers or a web development company that the site should not be complex because a difficult-navigating site loses its valuable views.

Visual Appeal

The appeal of the website has to be maintained to the best of its standard. Make sure that you choose the right colors which go in line with your brand and help creating a professional look of your website. The elements you need to focus on are fonts, animations, flash intros and other graphics.

Content

Besides having an appealing design, the content of the website plays a major role in its success or failure. Content is considered the king because it promises website, a prominent and visible placement on search engines as well as it helps increasing visits. The tip is to develop informative, engaging, easy to read and concise text so that users can easily understand the business message.

Besides the above elements, it is also important to make every page engaging so that every page encourages them to find out more about offers and services of the business. However, only a professional web development company can help you develop an effective website.

A Revolutionary Technology in Web Development Services

ASP.NET is the next generation of Microsoft’s Active Server Pages (ASP) technology which is based on server side scripting. It is a set of web applications development technologies that provides a suitable framework for programmers to create dynamic web sites, XML web services, and web applications. By using the ASP.NET, programmers can easily create applications that can be easily run on any browser and platform. Whether you want to create a small, individual or large corporate websites, features of ASP.NET can definitely ease your task of developing a powerful online identity.

Prior to working in ASP.NET, you should possess a basic understanding of WWW, HTML, XML, fundamentals of web pages, scripting languages such as VBscript and JavaScript, fundamentals of server side scripting such as PHP, ASP.NET or JSP. The technology has provided a smarter tool to do innovative work in web development. Web applications that are developed in ASP.NET are highly effective and enable developers to get desired functionalities. In addition, ASP.NET solutions help in building applications that increases users’ visual experiences, modifying business processes, and presenting text book and safe messages.

ASP.NET technology works smoothly with WYSWYG HTML editors and other programming tools including Microsoft Visual Studio.NET. Adding the power of ASP.NET with any of these tools not only makes the programming easier, but also offer a wide array of benefits like better control onto a webpage and fully integrated debugging support. The technology allows developers to choose suitable web forms and web services in order to make applications with solid back end infrastructure such as authenticating schemes, customizating application configuration, and caching frequently used data.

With the popularity of ASP.NET, many expert developers have stepped in the market to offer quality outsourcing ASP.NET development services to clients from varied industry verticals. Find your developer and get improved functionalities and usability online.

Jai Prakash Sharma
NET Web Development Services [http://www.offshoredotnetdevelopment.com/web-development.shtml]