Subcontracting your SEO and Web Development

Web development for the SEO (search engine optimization) expert includes using copywriters to generate SEO articles. Writers are tasked with generating copy based on lists of keywords. The challenge for the SEO expert is to find a writer that is capable of generating informative, interesting and at times entertaining copy that also meets the requirements of needed for SEO web development.

SEO experts use web copy to generate page ranks from search engine spiders that tabulate searchable terms and assign rank based on algorithms that remain a closely guarded secret. The use of copywriters by SEO experts in web development is the difference between a tastefully decorated and attractive storefront versus one with a single door facing a back parking lot.

Web development requires the designer to take into account the many facets that make up a web site and the best ways to generate traffic. Traffic generation is the SEO expert’s area. While the use of an SEO expert may not jump a site from a 100 visitors a month to a 1,000,000, it can and does improve the opportunities for search engine visitors to find the site. That increases click-through and traffic.

Subcontracting the copy writing to professional or freelance writers is one of the tools of the SEO expert. The generation of copy can be at time-consuming task requiring dozens of pages of copy to be generated in very specific formula that neither plagiarizes nor appears to be anything less than professional. Since this is a tool and a style, it’s important for the web development team or lead to know what to look for in good web copy.

The following is a list of ideas that will help the SEO expert and web development team narrow their requests to the copywriters. When everyone is on the same page, the work will be better for it.

When it comes to form and style, web copy needs to be sharp and focused. Long paragraphs with few breaks are tedious on the eyes. Spacing, short sentences and bulleted lists can bring the points home in a crisp format that the average web reader can scan and absorb in a glance.

Bulleted Items Should Be:

o Short, to the point.

o Informative.

o Descriptive.

o Inviting.

Bold Headlines let people know when a new bullet is being talked about or that a new idea is being offered. Bold lettering or italics are strong visual clues to alert the reader about specific issues, points or names. The reader wants this information. They want it boxed up and delivered in a quick, easy to digest format. The copywriter needs to be able to present their articles in this format and still make the SEO expert’s list of terms appear in their copy.

While web copy can be used for marketing, SEO expert articles are not generated for marketing purposes. The articles help the site achieve a page rank. They inform visitors. They build consumer confidence. They might even entertain. They shouldn’t be layered with heavy-duty terminology discussing the articulation of the message to be disseminated by the visitor with a handy thesaurus or a Master’s Degree.

Web copy is not written for stupid people either.

It’s written for the person on the go. It’s written for the mom who needs to find a recipe or a quick diagram on how to change a tire. It’s written for the Dad looking for blue prints to build a tree house or a source for a special drill bit. It’s written for the student who needs to get the research paper done tonight. It’s written for the shopper who needs to compare products and has no idea what one is.

It’s written for everyday people. Those are the audience the SEO expert is targeting with their web copy and supporting materials. They are using the copywriter-generated articles to achieve a page rank that brings these everyday visitors into the site that matches their search terms.

SEO expert web development generates page ranks. SEO expert web development brings the visitors who want to be there a way to find it quickly and efficiently. In the end, everyone involved when the job is well done shares the reward.

Copyright 2006 Mark Nenadic

What to Look For When Deciding on a Web Developer

In this day and age websites are an absolute necessity when marketing your business. No matter what business you are in, people are searching online for what you offer.

With that being said, when deciding on a web developer there are important things to look at before making that decision.

1. Reliability: Is my website developer available when I need them? As your business continues to grow, your website needs to grow with you. It is important to have a web developer to help you make those changes. Not having a web developer who can be there when you need them can cost business. Making timely updates to your website is important to providing new information to your potential clients. Website updates generally are fairly simple and can be completed rather quickly. Make sure your web developer is available when you need them and can make changes right away.

2. Customization: There a lot of web developers that offer templated website designs at a much lower cost, however what people don’t realize is that most template designs can hinder what you are trying to accomplish with your site. Most template websites do not offer the flexibility needed for a quality business website. For example if you want to add utilities to your site such as video flash animation or photo galleries, this can be a difficult and expensive process if you use a developer that does template websites. Many times the developers utilizing templates will not have the programming knowledge to do what you need. With a custom website the developer is building the site to your needs, not you trying to fit into the limitations of the design.

3. Experience: Experience is key when looking at a web developer. Generally more experienced website developers are going to be more expensive, but you will make it up in quality. When looking at building a custom website an experienced web developer will be able to give you an accurate price and time quote, rather than “learning on the job”, and this will likely save you time, money and frustration through the building process.

4. Versatility: Finding a web developer who, not only is skilled in the programming and development side of the web, but the design aspect is extremely important. There are a lot of extremely talented programmers who can build websites but lack design capabilities. Conversely, there are a lot of great designers who lack the knowledge of how to build or program a website. Finding a developer who is skilled in both aspects is important, they will not only be able to build you a website that has great functionality but will also be able to create a site that visually stunning. Both of these aspects are important to the visitors of your site. You want them to be able to easily navigate the site and not get frustrated and leave they can’t find what they are looking for. If your site doesn’t look professional, people will not look at your organization as a professional.

5. References: References are important in any business, but when it comes to a web developer there are must. Make sure you ask for links to sites they have done previously. Be specific, if you are looking for your site to do something in particular, make sure that developer can you show you samples of what they have done. Make sure to call some of their current clients as this is a great way to find out how easy a web developer is to work with, and what kind of response times they have when it comes to making changes.

How to Talk to a Web Developer – Networking Note Cards

In this article I will give you 10 different talking points you can use when in conversation for talking to someone who is either a web developer or a web designer. If you have ever tried talking to one of these people while possessing only a very basic knowledge of web development then you probably wanted to plug your ears and run away. No need to worry because after reading this article you will be able to hang in the conversation with the best web developers and designers around.

ASK:

1) “Which File Transfer Protocol (FTP) program do you use to upload your files?” Of course I suggest you do some very basic research as to what is FTP. Describing FTP is beyond the scope of this article just know that it is basically a program that transfers files from one computer to the next over the Internet. If you spring this on the person you’re talking to you instantly will create a rapore.

2) “What sites are you most proud of in your portfolio?” Most developers or designers have a site they are most proud of. Find out what it is and find out what was unique about that site. Also, you can ask such things like : how long it took them to do, who was the client, and what they enjoyed most about working with that client.

3) “Name some of the more difficult challenges you over come when designing and developing.” Every designer and developer can answer this with ease and it will get them talking for awhile about the aspects that they dislike the most. Be sympathetic to them and find out how they make the task they dislike more enjoyable.

4) “What approach do you take when developing?” Everyone has their own approach to designing and developing. They might ask, “What do you mean?” Simply, say what is your step by step process to designing or developing. Once they explain, pick a step they cite and dive more deeply into that step to keep the conversation going.

5) “What do you think is the best approach for Search Engine Optimization (SEO)?” This is a great question to ask them as there is still much controversy over the internet about what is the best way to implement SEO on your website. Get their opinion on it. This will lead into a whole conversation in itself. Make sure you do some basic research into what is SEO in Wikipedia for further conversation fodder.

SAY:

1) “A great team for any website consists of: developer, designer, graphic artist, and an administrator.” Saying this at somepoint in the conversation will show them you know what it takes to make up a strong web base presence. You can find out what roles they play in the team and how they get along with the other players on the team.

2) “Tables and layers are great for website layouts.” Tables and layers are the basic ways to layout a web page. Find their preference and ask them what they like to use and why. Take a second and look up the visual differences of both so you can see what you’re talking about before you get into a conversation with a developer or designer.

3) “I prefer to outline everything before I begin developing or designing a website.” Of course if you don’t design or develop websites then this question might not apply to you but you could adapt it to you by simply stating “If I designed or developed a website I would outline…” This still shows that you are expressing an interest in your conversational counterpart’s interests.

4) “There are some excellent database servers online.” For example mySQL is a database server. Check it out on Wikipedia to get a better idea of what a database server is. Once you have a decent idea of what it is and the different types out there you will know enough to get the conversation rolling and then pass it off to them.

5) “Almost any question you have for developing a website can be found by typing it into search engines.” This is one of my personal favorites because I actually do this for EVERYTHING, especially for designing websites. Bring this up and ask them if they have any questions about anything then refer them to do what you just said. Once again this will show that you are taking time away from your agenda whatever that may be to focus on their interests and concerns.

Talking to someone who is a “techy” or a very technical person can sometimes be daunting if you are not familiar with what they are talking about. Though, with these above talking points you will be able to have enough conversational ammunition to get the conversation rolling long enough to where you can pass off most of the talking to them. That is what you want ultimately in the conversation anyway, for them to do most of the talking.

Moreover, if you don’t know much about developing or designing, using the above talking points on a web guru will undoubtedly lead to an increase in your computer web knowledge.

Good luck in your future conversations with those designers and developers!